Item | Type | Period | Balance | Description | Sales Commissions and Fees | $ | duration | debit | Primarily represents commissions incurred in the period based upon the sale by commissioned employees or third parties of the entity's goods or services, and fees for sales assistance or product enhancements performed by third parties (such as a distributor or value added reseller). |
Marketing and Advertising Expense | text | | | |
Product Warranty Expense | $ | duration | debit | The expense charged against earnings for the period pertaining to standard and extended warranties on the entity's goods and services granted to customers. |
Other Selling and Marketing Expense | $ | duration | debit | Amount of selling and marketing expense classified as other. |
Selling and Marketing Expense, Total | $ | duration | debit | The aggregate total amount of expenses directly related to the marketing or selling of products or services. |
Marketing Expense | $ | duration | debit | Expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Costs of public relations and corporate promotions are typically considered to be marketing costs. |
Advertising Expense | $ | duration | debit | Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. |
Marketing and Advertising Expense, Total | $ | duration | debit | The total expense recognized in the period for promotion, public relations, and brand or product advertising. |