Deloitte Announces Acquisition of Ad Agency Acne
Big Four Firm Deloitte has recently acquired Sweden-based ad agency Acne as part of its creative wing Deloitte Digital.The Sweden-based ad agency was founded in the year 1996. Acne offers creative, photography, film and digital services to its clients. Acne’s clientele base includes clients like Telenor, IKEA, Max, Spotify and H&M.The ad agency’s headquarter is in Stockholm but the agency also has teams in cities such as Berlin, Paris and London. Acne’s executive chairman, Victor Press, and CEO, David Olsson, will remain in their positions and lead the teams under the name ‘Acne’.
The plan is for Deloitte Digital to invest heavily into the ad agency and employing around eighty new employees. The proposed move will double the number of Acne’s team members to around 160 people and 40 of the new recruits will be based in the UK.
The ad agency is the second acquisition deal which Deloitte has made this summer with the other one being the acquisition of Market Gravity on June 1, 2017. The Head of Deloitte Digital for Europe, Africa and the Middle East, Paul Thompson, said that the decision of acquiring Acne is a step closer towards making Deloitte Digital capable of providing full range of creative and digital services to clients all from a single platform. Our objective is to meet the meet the ambitions of our clients whether it is launching of a new product, service and strategy.
The Executive chairman of the ad agency Acne, Victor Press, said that most of our clients ask us to provide them with a combination of creativity and data analysis. By combining Deloitte Digitals knowledge with Acne’s creative services we are of the opinion that we can bring a highly relevant offering for our clients.The managing partner for consulting at Deloitte North West Europe, Richard Houston, said that we welcome Victor Press, David Olsson and the entire Acne team into our firm and our clients will be excited with the prospect of accessing the services they have to offer.