Sage North America Adds Scoring and Market Development Fund to Channel Program
Sage North America, a profound and well known company is looking to make its channel partner program even better. The people at Sage plan to do this by implementing and adding a product and company initiative to the channel program. In addition, Sage North America is also looking forward to adding a dedicated market development fund to the channel partner program in order to fuel partner marketing initiatives and enhancing their own market. The people at Sage North America claim that the new improvements and additions have been implemented in order to offer a wider variety of tools to partners. This will ensure that the partners of the company receive the right tools to compete and enhance their customer relationships.
Word around the street is that the Sage Partner Advantage Co-Op program will no longer be of any use, effective 30th April 2013. This is not just a rumor but a true fact. The Sage Partner Advantage Co-Op program which is currently being implemented will be replaced by the new MDF program, come 1st April, 2013. Partners will have access to the new program by the start of April and they will also be working with a Sage Revenue Growth Manager in order to manage the whole process.
As noted before, Sage North America is also launching a new product and company scoring program. This program tracks all the consumer data and stores it in one place, a place accessible by each and every channel partner. Basically, the primary job of this system is to predict which consumer has the highest probability of buying any of Sage’s other offerings. This will also show the probability of a particular consumer needing a particular offering from Sage North America. The system is also designed to keep track of the consumers of each and every Sage North America channel partner so that all the data can be processed and stored in one place. In addition, the system catalogs each company by aggregating their attributes such as their industry, the number of users for their products, the complexity of their business and the sales of their products.