UK’s ACCA Wins the Marketing Gold Star Award Thanks to their Digital Marketing Strategy

With employment and jobs being a hot topic for fresh graduates, ACCA’s accolade was a digital tactic designed to inspire and engage young viewers about careers within the accountancy sector.

These awards have been prepared by the people of the Marketing Society. They aim to celebrate leadership, innovation, and recognition of the work of marketing.

ACCA UK marketing’s head, Karen Smith says that their plan has encouraged those of ages 15-22, to link with them. She added that they were aware of the fact that this might be challenging as Generation Z is not fully aware of organizations operate. She wishes for them to experience the impact and excitement the profession carries. Their strategy of doing so is by conveying their messages through social media, which includes; Snapchat, Tik Tok, and Instagram.

Through the use of better mediums of communication, ACCA UK has acknowledged a series of relevant and talented partners to join the campaign for support. This includes the campaign known as ‘Those who excel’. Moreover, there is also a content deal called ‘Gaming accountants’ with GradTouch that explores lively, humorous, and colloquial ideas that will inspire the younger generation.

Karen Smith also adds that they have highlighted and profiled many career openings in their medium and small-scale pacesetter follows to present the modernization in the sector of SME. In this process, small companies are being reorganized as a plan of alternative employment for Generation Z. 

With the achievement of winning the Gold award, the ACCA UK taskforce is delighted, as it proves that their innovative approach has resonated strongly among people. This shows them how successful their efforts have been. 

The outcomes have fascinated the judges, along with:

·         20,000 taps on Snapchat and half of 1 million views

·         1 million views on TikTok, 1000 comments, and 200,000 likes

·         40,000 interactions on Instagram and 1.5mn impressions 

·         Engagement of six percent and more than 500,000+ views across YouTube

·         28.6 percent engagement at £0.23 cost of each engagement and 28,000 video achievements

Karen Smith concluded that this campaign gave them a lot of insight that they will use in the future for campaigns and will share these with other co-workers around the globe. She added that they will move so that everyone around the globe learns to use these strategies in the market future campaigns.