MediaAlpha, Inc. (MAX) Financial Statements (2025 and earlier)

Company Profile

Business Address 700 SOUTH FLOWER STREET
LOS ANGELES, CA 90017
State of Incorp. DE
Fiscal Year End December 31
Industry (SIC) 7389 - Business Services, Not Elsewhere Classified (benchmarking)
More info Complete Financial Analysis Financial Benchmarking

Balance Sheet (Statement of Financial Position) ($ in thousands)

6/30/2025
MRQ
12/31/2024
12/31/2023
12/31/2022
12/31/2021
12/31/2020
ASSETS
Current Assets
Cash, cash equivalents, and short-term investments43,26617,27114,54250,56423,554
Cash and cash equivalent43,26617,27114,54250,56423,554
Receivables142,93253,77359,99876,09496,295
Other undisclosed current assets3,7113,5295,88010,4487,950
Total current assets:189,90974,57380,420137,106127,799
Noncurrent Assets
Property, plant and equipment     762
Intangible assets, net (including goodwill)67,72473,75480,67130,96933,953
Goodwill47,73947,73947,73918,40218,402
Intangible assets, net (excluding goodwill)19,98526,01532,93212,56715,551
Deferred income tax assets    102,65631,613
Other noncurrent assets4,8145,5988,99019,07316,210
Total noncurrent assets:72,53879,35289,661152,69882,538
TOTAL ASSETS:262,447153,925170,081289,804210,337
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Accounts payable and accrued liabilities124,10567,86768,12275,486107,455
Accounts payable105,56356,27953,99261,77098,249
Accrued liabilities18,54211,58814,13013,7169,206
Debt8,84911,8548,7708,730 
Total current liabilities:132,95479,72176,89284,216107,455
Noncurrent Liabilities
Long-term debt and lease obligation153,596162,445174,300178,069182,668
Long-term debt, excluding current maturities153,596162,445174,300178,069182,668
Liabilities, other than long-term debt22,1296,1844,97389,08525,332
Deferred income tax liabilities 7,006  85,02722,498
Other liabilities15,1236,1844,9734,0582,834
Total noncurrent liabilities:175,725168,629179,273267,154208,000
Total liabilities:308,679248,350256,165351,370315,455
Equity
Equity, attributable to parent, including:2,378(10,294)(15,993)(4,337)(33,773)
Additional paid in capital507,640511,613465,523419,533384,611
Accumulated deficit(505,933)(522,562)(482,142)(424,476)(418,973)
Other undisclosed equity, attributable to parent671655626606589
Equity, attributable to noncontrolling interest(48,610)(84,131)(70,091)(57,229)(71,345)
Total equity:(46,232)(94,425)(86,084)(61,566)(105,118)
TOTAL LIABILITIES AND EQUITY:262,447153,925170,081289,804210,337

Income Statement (P&L) ($ in thousands)

6/30/2025
TTM
12/31/2024
12/31/2023
12/31/2022
12/31/2021
12/31/2020
Revenues864,704388,149459,072645,274584,814
Cost of revenue(721,131)(321,437)(389,013)(543,750)(499,434)
Gross profit:143,57366,71270,059101,52485,380
Operating expenses(100,848)(106,636)(105,449)(99,375)(65,845)
Operating income (loss):42,725(39,924)(35,390)2,14919,535
Nonoperating income (expense)(19,223)(17,094)65,849(11,671)(10,240)
Other nonoperating income (expense)(4,872)(1,779)75,094(3,841)(2,302)
Interest and debt expense(14,351)(15,315)(9,245)(7,830)(1,998)
Income (loss) from continuing operations before equity method investments, income taxes:9,151(72,333)21,214(17,352)7,297
Other undisclosed income from continuing operations before income taxes14,35115,3159,2457,8301,998
Income (loss) from continuing operations before income taxes:23,502(57,018)30,459(9,522)9,295
Income tax expense (benefit)(1,384)463(102,905)1,0471,267
Income (loss) from continuing operations:22,118(56,555)(72,446)(8,475)10,562
Income (loss) before gain (loss) on sale of properties:(8,475)10,562
Net income (loss):22,118(56,555)(72,446)(8,475)10,562
Net income (loss) attributable to noncontrolling interest(5,489)16,13514,7803,2004,238
Other undisclosed net loss attributable to parent     (19,166)
Net income (loss) available to common stockholders, basic:16,629(40,420)(57,666)(5,275)(4,366)
Other undisclosed net loss available to common stockholders, diluted   (6,100) 
Net income (loss) available to common stockholders, diluted:16,629(40,420)(57,666)(11,375)(4,366)

Comprehensive Income ($ in thousands)

6/30/2025
TTM
12/31/2024
12/31/2023
12/31/2022
12/31/2021
12/31/2020
Net income (loss):22,118(56,555)(72,446)(8,475)10,562
Comprehensive income (loss):22,118(56,555)(72,446)(8,475)10,562
Comprehensive income (loss), net of tax, attributable to noncontrolling interest(5,489)16,13514,7803,2004,238
Comprehensive income (loss), net of tax, attributable to parent:16,629(40,420)(57,666)(5,275)14,800

Statements Sources

The financial statements are based on the Company's filings with the U.S. Securities and Exchange Commission (SEC) through the Electronic Data Gathering, Analysis, and Retrieval system (EDGAR). The information is derived from the 10-K and 10-Q reports submitted to the SEC in XBRL (eXtensible Business Reporting Language) format and presented according to the US GAAP Taxonomy. Please review the original filings for a more detailed information.

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